Crumbs Bake Shop, Inc. Names Stephen Fass to its Board of Directors
NEW YORK--(BUSINESS WIRE)--
Crumbs Bake Shop, Inc. (NASDAQ: CRMB), a national neighborhood bakery
and the largest U.S.-based cupcake specialty store chain, named Stephen
Fass to its Board of Directors, effective immediately. His election to
the Board as an independent director fills a newly created directorship
resulting from an increase in the number of directors following Julian
R. Geiger's appointment as Crumbs' President and Chief Executive Officer
on November 14, 2011.
Beginning in October 2005 Stephen Fass served a consultant to, and from
November 2006 as a Partner and Vice President of, Ciao Imports LLC, a
specialty food importer and distributor. Mr. Fass has also served as a
member of Ciao Import's board since November 2007. From September 2003
to October 2005, Mr. Fass was a Partner and Vice President of Sales for
Vela Di Natura, LLC, an importer of Serbian juices and other specialty
foods from Serbia.
Beginning in February 2002, Mr. Fass served as a consultant, and from
August 2003, as a Partner and Producer, for At Chefs Theater Inc., a
Broadway production featuring star chefs and musical entertainment,
where he oversaw all phases of the food operation. From September 1997
to February 2001, he served as Vice President and as an Executive
Committee member for ABC Carpet and Home Inc. From January 1994 to June
1997, he served as President of William Greenberg Desserts and Cafés,
where Mr. Fass wrote the business plan that took the company public and
was a member of its board during the same period. From 1993 to 1995, Mr.
Fass served as a full time consultant to the chairman of the board of
Fauchon, the renowned Parisian food emporium, and assisted with the
Fauchon's American expansion in both the retail and wholesale markets.
Between 1969 and 1992 Mr. Fass held a variety of positions with
increasing responsibility in the food division of Bloomingdales and
Macy's. During his tenure at Bloomingdale's and Macy's, Mr. Fass was
integrally involved in developing such resources as Crabtree & Evelyn,
Silver Palate, David's Cookie, Coach Farm Cheese and Neuhaus and Godiva
Chocolates. As Vice President of the Marketplace for the Cellar at
Macy's, he oversaw the building of food halls in 16 states and developed
Macy's private label business to over 45% of the total volume of his
division.
Julian R. Geiger, President and Chief Executive Officer said, "Stephen's
expertise in the specialty food business, along with his prior board
experience, makes him a perfect fit to join our Board of Directors. We
are delighted to be welcoming him to Crumbs and look forward to
benefitting from his insights and experience."
About Crumbs Bake Shop, Inc.
The first Crumbs Bake Shop opened its doors in March 2003 on the Upper
West Side of Manhattan, New York, by co-founders Mia and Jason Bauer.
The design of Crumbs Bake Shops is inspired by old-time neighborhood
bakeries, creating a warm and friendly environment with wall-to-wall
treats. Ranked the largest retailer of cupcakes nationwide and one of
Inc. Magazine's 10 Breakout Companies of 2010, Crumbs currently has 50
locations, including 29 locations in the New York Metro area, 4
locations in Connecticut, 6 locations on the West Coast, 5 locations in
Washington, D.C., 1 location in Virginia and 5 locations in Illinois.
Investor Relations:
Tom Ryan/Raphael Gross of ICR
IR@crumbs.com
/ 646-545-4702
Source: Crumbs Bake Shop, Inc.
News Provided by Acquire Media
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