57th Street General Acquisition Corp., Owner of Crumbs Holdings LLC, Announces the Appointment of Andrew J. Moger to Its Board of Directors
NEW YORK--(BUSINESS WIRE)--
57th Street General Acquisition Corp. ( the "Company") (OTCBB: CRMB,
CRMBW, CRMBU), owner of Crumbs Holdings LLC ("Crumbs"), a national
neighborhood bakery and the largest U.S.-based retailer of cupcakes,
appointed Andrew J. Moger to the Company's Board of Directors, effective
June 3, 2011. Mr. Moger appointment to the Board fills a vacancy as a
result of the increase in the size of the Board from 7 to 8 persons. Mr.
Moger was also appointed to the Audit Committee of the Board.
Andrew J. Moger is the founder of Branded Concept Development (BCD), an
outsourced real estate and construction management firm for developing
restaurant and retail concepts, and has been its President and CEO since
its inception in September of 2001. Previously, Mr. Moger had been
responsible for the development of branded restaurant and retail
concepts across the United States and overseas. Until 2001, Mr. Moger
was President and COO of Two Boots, an eight-unit pizza chain with
flagship locations at New York's Grand Central Station and Rockefeller
Center. Prior to that, Mr. Moger was Executive Vice President of
Development for Crunch Fitness International where he directed the
growth of Crunch from seven to 20 units in the course of 18 months. His
other restaurant experience includes various positions at Morton's of
Chicago, Sfuzzi, Trattoria Dell'Arte and Ark Restaurants. Mr. Moger is a
member of the board of directors of, as well as an investor in, Dinosaur
Bar-B-Que. Along with being a founder and owner of Melt Shop Grilled
Cheese, he also has a financial interest in the franchise groups with
the exclusive rights to Manhattan for Five Guys Burgers & Fries and
Wahoo's Fish Taco. Mr. Moger graduated from Washington University in St.
Louis with a Bachelor of Arts in Political Science.
"Andrew possesses exceptional business development experience that will
be helpful to us as we execute on our exciting growth plans," said Jason
Bauer, Co-Founder of Crumbs and President and CEO of the Company. "We
look forward to his contributions towards Crumbs' expansion and believe
that his insights into the restaurant and retail industries will benefit
our shareholders. We are delighted that he has joined our Board of
Directors."
About the Company and Crumbs Holdings LLC
The Company was formed in Delaware in October 2009 and acquired its
interest in its subsidiary, Crumbs Holdings LLC, in May 2011. The first
Crumbs bake shop opened its doors in March 2003 on the Upper West Side
of Manhattan by co-founders Mia & Jason Bauer. The design of Crumbs Bake
Shops is inspired by old-time neighborhood bakeries, creating a warm and
friendly environment with wall-to-wall treats. Recently ranked the
largest retailer of cupcakes nationwide and one of Inc. Magazine's 10
Breakout Companies of 2010, Crumbs currently has 35 locations, including
25 locations in the New York Metro area, six locations on the West
Coast, three locations in Washington, D.C. and one location in Chicago.
The specialty of the house is cupcakes; however, the menu also includes
an irresistible blend of comfort-oriented classics and elegant baked
goods. There are more than 60 varieties of cupcakes baked fresh daily
with a new cupcake of the week debuting each Monday.
ICR
Tom Ryan / Raphael Gross, 646-545-4702
IR@crumbs.com
Source: Crumbs Holdings LLC
News Provided by Acquire Media
Close window | Back to top
