Edwin Lewis has served as Crumbs' Chairman of the board of managers since March 2008 and is the largest investor in Crumbs. Mr. Lewis has served as Chairman and Chief Executive Officer of Not Your Daughter's Jeans since September 2008. Mr. Lewis has also served as President of C&E; Holdings, Inc. since February 1997 and President of Magnolia Bluff, Inc. since January, 2002. Mr. Lewis is the sole shareholder of C&E; Holdings, Inc. and Magnolia Bluff, Inc. In addition, Mr. Lewis served as President and Vice Chairman of Mossimo, Inc, from 2002 to 2006 and served previously as Mossimo, Inc.'s Chief Executive Officer and President from 1998 to 2000. Mr. Lewis was with Tommy Hilfiger, Inc. from 1990 to 1996, serving as Vice Chairman and Chief Executive Officer. Mr. Lewis also worked for Polo Ralph Lauren from 1974 through 1990, where he held various positions, including Executive Vice President and President of Ralph Lauren Womenswear.

Mr. Geiger was appointed President and Chief Executive Officer of the Company on November 2011. Previously, Mr. Geiger served as a member of the Company's Board of Directors since May 2011. Mr. Geiger also currently serves as Chairman of the Board of Directors of Aeropostale Inc., a mall-based, specialty retailer of casual apparel and accessories. From 1998 to 2010, Mr. Geiger served as Chief Executive Officer and Chairman of Aeropostale, which grew from about 110 stores in North America to over 900 stores during that period.

Stephen Fass was appointed to the Board of Directors in January of 2012 following Julian R. Geiger's appointment as Crumbs' President and Chief Executive Officer on November 14, 2011. Beginning in October 2005 Stephen Fass served a consultant to, and from November 2006 as a Partner and Vice President of, Ciao Imports LLC, a specialty food importer and distributor. Mr. Fass has also served as a member of Ciao Import's board since November 2007. From September 2003 to October 2005, Mr. Fass was a Partner and Vice President of Sales for Vela Di Natura, LLC, an importer of Serbian juices and other specialty foods from Serbia. in February 2002, Mr. Fass served as a consultant, and from August 2003, as a Partner and Producer, for At Chefs Theater Inc., a Broadway production featuring star chefs and musical entertainment, where he oversaw all phases of the food operation. From September 1997 to February 2001, he served as Vice President and as an Executive Committee member for ABC Carpet and Home Inc. From January 1994 to June 1997, he served as President of William Greenberg Desserts and Cafés, where Mr. Fass wrote the business plan that took the company public and was a member of its board during the same period. From 1993 to 1995, Mr. Fass served as a full time consultant to the chairman of the board of Fauchon, the renowned Parisian food emporium, and assisted with the Fauchon's American expansion in both the retail and wholesale markets. Between 1969 and 1992 Mr. Fass held a variety of positions with increasing responsibility in the food division of Bloomingdales and Macy's. During his tenure at Bloomingdale's and Macy's, Mr. Fass was integrally involved in developing such resources as Crabtree & Evelyn, Silver Palate, David's Cookie, Coach Farm Cheese and Neuhaus and Godiva Chocolates. As Vice President of the Marketplace for the Cellar at Macy's, he oversaw the building of food halls in 16 states and developed Macy's private label business to over 45% of the total volume of his division.

In April 2010, Mr. Klein became a Managing Member and Majority Partner of M. Klein & Company, LLC, which owns the Klein Group, LLC, a registered broker dealer. Mr. Klein also maintains registration with the Klein Group, LLC as a registered representative and Principal. Between March 2007 and July 2009, Mr. Klein was the Chief Executive Officer, President and a Director of Alternative Asset Management Corporation ("AAMAC"), a special purpose acquisition company he helped form in 2007 and which completed a merger with Great American Group LLC in July 2009. Mr. Klein is also a registered representative at Ladenburg Thalmann & Co. Inc., a Managing Member of the LTAM Titan Fund, a fund of funds hedge fund and was one of the principals of Aldebaran Investments, LLC, a private fund which invested in special purpose acquisition companies. From April 2007 until August 2008, Mr. Klein was the Chief Executive Officer of Hanover Group US LLC, an indirect US subsidiary of the Hanover Group. Prior to joining Hanover in 2007, Mr. Klein was Chairman of Ladenburg Thalmann & Co. Inc., a leading underwriter of blank check companies, which is engaged in retail and institutional securities brokerage, investment banking and asset management services. From March 2005 to September 2006, he was Chief Executive Officer and President of Ladenburg Thalmann Financial Services, Inc., the parent of Ladenburg Thalmann & Co. Inc., and Chief Executive Officer of Ladenburg Thalmann Asset Management Inc., a subsidiary of Ladenburg Financial Services, Inc. Prior to joining Ladenburg Thalmann, from June 2000 to March 2005, Mr. Klein served as the Chief Executive Officer and President of NBGI Asset Management, Inc. and NBGI Securities, which were the US subsidiaries of the National Bank of Greece, the largest financial institution in Greece. Prior to joining NBGI, Mr. Klein was President and Founder of Newbrook Capital Management, Founder and Managing Member of Independence Holdings Partners, LLC, a private equity fund of funds company, and Founder and General Partner of Intrinsic Edge Partners, a long/short equity hedge fund. Prior to the formation of Newbrook Capital Management and Independence Holdings Partners, LLC, Mr. Klein was a Senior Portfolio Manager for PaineWebber and Smith Barney Shearson. Mr. Klein also serves as a member of the board of directors of Great American Group, Inc. Mr. Klein is a graduate of J.L. Kellogg Graduate School of Management at Northwestern University, with a Masters of Management Degree and also received a Bachelors of Business Administration Degree with high distinction from Emory University.

Frederick G. Kraegel has extensive experience in evaluating businesses and in working with companies with complex financial issues. He has been with Bridge Associates LLC since February 2003, currently is a Senior Director and in such capacity has served in a number of roles including as financial advisor to the Chapter 7 Trustee of Refco, LLC. Mr. Kraegel was an independent consultant from July 2002 to February 2003. From July 2001 to July 2002 Mr. Kraegel was Executive Vice President, Chief Administrative Officer and Director of AMF Bowling Worldwide, Inc. where he was hired to provide direction for the Chapter 11 process and financial, information technology and real estate functions. Mr. Kraegel was President and Director of Acme Markets of Virginia, Inc. from 2000 to 2001 and led the effort in which the retail operations of the 32-store chain were sold. In 1998, he was hired as Senior Vice President and Chief Financial Officer of Factory Card Outlet Corp., a public company, to direct the financial restructuring of the company including the filing a Chapter 11 proceeding in 1999; Mr. Kraegel left the company in 2000 prior to its emergence from bankruptcy in 2002. Mr. Kraegel was a partner at Peat, Marwick Mitchell & Co. (now KPMG LLP) and is a CPA. Mr. Kraegel graduated from Valparaiso University in 1970 with a Bachelor of Science Degree in Business Administration with a concentration in Accounting. Mr. Kraegel serves on the boards of Concordia Plan Services, Inc., Thrivent Financial for Lutherans and Valparaiso University.

Since January 1, 2010, Mr. Potter has been the Chief Investment Officer for Salt Creek Hospitality LLC, an acquirer of hotel and lodging related assets. From December 2002 through July 2009, Mr. Potter was a Managing Director of Private Equity at Soros Fund Management LLC where, from May 2005 through July 2009, Mr. Potter served as co-head of the Private Equity group and a member of the Private Equity Investment Committee. From September 1998 until joining Soros Fund Management LLC in 2002, Mr. Potter was a Managing Director of Alpine Consolidated LLC, a 121 private merchant bank, and from April 1996 through September 1998, Mr. Potter founded and served as a Managing Director of Capstone Partners LLC, a private merchant bank. Prior to founding Capstone Partners, Mr. Potter was an attorney specializing in mergers, acquisitions and corporate finance at Morgan, Lewis & Bockius and Willkie Farr & Gallagher. Mr. Potter is a currently a director of Solar Capital Ltd., a public business development company, Auto Europe, a private car rental company, Stonegate Production Company, a private oil and gas exploration and production company, Hilton Hotel Corp., a private hotel management and ownership company and Next BDC Capital Corp, a private company. Mr. Potter is also a director for Solar Senior Capital, Ltd., an investment company and has previously served as a director of several other public companies. Mr. Potter also currently serves as a director of a number of private companies. Mr. Potter has a Bachelors of Arts Degree from Brandeis University and a Juris Doctor Degree from the Fordham University School of Law.

 Kirk A. Rose was appointed to the Board of Directors in November 2012. Mr. Rose is the Co-Founder and a Partner of Salt Creek Hospitality LLC, a boutique investment vehicle which primarily invests in hospitality real estate. Prior to joining Salt Creek Hospitality LLC in 2009, Mr. Rose had a 9 year career in various hospitality related roles with the Pritzker family of Chicago. Ending in 2008, Mr. Rose was the Chief Financial Officer of Global Hyatt Corporation, the holding company formed to own the operating and real estate business of the Hyatt Hotel chain. Prior to Global Hyatt, Mr. Rose served as the Chief Financial Officer for Hyatt Corp, the North American management company, and Hyatt Equities, the principal hotel real estate ownership vehicle for Pritzker Family Interests. Prior to Hyatt in 1999, Mr. Rose was Associate General Counsel at Sears Roebuck & Co specializing in tax, mergers and acquisitions and employee benefit. From 1985 through 1990, Mr. Rose was an attorney with McDermott, Will & Emery and Arthur Anderson and Co. Mr. Rose received his BA degree from Duke University and his JD from Indiana University School of Laws. Mr. Rose is also a Certified Public Accountant.

Jeffrey D. Roseman was a founding partner of Newmark Knight Frank Retail, LLC and has been its Executive Vice President for over 10 years. Mr. Roseman's experience includes transactions totaling more than $2 billion and encompassing more than 10 million square feet of retail space, involving entry and expansion strategies, both nationally and internationally for retailers.